Schrift & Form – Wordmark Design
Designing a typographic wordmark.
“Schrift & Form – Wordmark” focuses on designing a distinctive word-based logo. The project explores how neutral typography can be transformed into a recognisable wordmark with a clear voice.
The documentation guides through research on existing brands, first sketches and handwritten ideas, the construction of a grid and the digital refinement. Topics such as spacing, balance between letters, optical corrections and the use of colour are addressed along the way.
The PDF collects the key decision points, variations and applications of the final wordmark – from rough scribbles to a precisely constructed logo form.
The documentation guides through research on existing brands, first sketches and handwritten ideas, the construction of a grid and the digital refinement. Topics such as spacing, balance between letters, optical corrections and the use of colour are addressed along the way.
The PDF collects the key decision points, variations and applications of the final wordmark – from rough scribbles to a precisely constructed logo form.
