Typoclub – Type in Motion
Exploring animated type in seamless loops.
“Typoclub – Type in Motion” is a kinetic typography study in which a word mark becomes a rhythmic animation loop. The project investigates how movement, tempo and direction influence the emotional tone and readability of type.
The documentation covers the key stages: analysis of reference examples, development of a storyboard, experiments with grids, transitions and timing, and the implementation in motion-design software. Different versions are tested until a clear, memorable motion pattern is found.
In the PDF you will find screenshots, keyframes and design decisions that lead to the final loop animation – from the initial concept to a sequence that can run seamlessly in an endless loop.
The documentation covers the key stages: analysis of reference examples, development of a storyboard, experiments with grids, transitions and timing, and the implementation in motion-design software. Different versions are tested until a clear, memorable motion pattern is found.
In the PDF you will find screenshots, keyframes and design decisions that lead to the final loop animation – from the initial concept to a sequence that can run seamlessly in an endless loop.
